It’s easy to forget that some of the everyday aspects of my job are totally foreign to my clients. I recently finished up another small business branding project, so I thought I’d take you through the process!
An old coworker of mine connected me with her friend Brittney, a Montana-based yoga instructor. We scheduled a phone meeting where I learned about how she’s been incorporating essential oils into her practice and classes, and is starting a business to share her knowledge with other instructors. We talked about her audience and the feeling she wanted the logo to evoke, as well as practical parameters like the necessity of her new business branding to gel with her existing studio logo and the logo of the essential oils she uses. Brittany also wanted to incorporate the imagery of a drop somehow, and use colors that represent her audience of strong women: warm, saturated hues.
The conversation lasted less than a half hour, but since Brittany had such a clear picture of her audience and direction for her business, I also had a really good direction for the logo. I designed quite a few options and sent Brittany the best ones.
While sometimes there are a few rounds of changes, in this case, I did a few slight tweaks and the Aroma Flow logo was finished! I worked up a simple style guide to help steer future projects—often I’ll create a more comprehensive branding package with print and digital collateral, but her hubby is a designer so they were going to do that part in house (literally!).
When an East Coast wedding planner reached out to see if I’d send a few things for a styled shoot she was working on, I knew just what would complete her high end vision. Using a white ink pen, I emblazoned the shoot theme in simple, modern calligraphy on a crystal clear sheet of Plexiglass. The resulting signage integrates perfectly with contributions from vendors all across the country and offers the photographer the opportunity to create unique shots.
The hand-written invitations were truly over-the-top, this time on a thinner, frosted version of the Plexiglass material. Can you imagine receiving these in the mail?
Styling: The Newport Bride
Photography: Sarah Pudlo Photography
Rentals, furniture, and place settings: New England Country Rentals
Florist: Beach Plum Floral
John Philp Thompson is another Chicago-based blogger I’ve had the pleasure to work with this year. When he needed a media kit for his social media, website and events services, a previous client recommended me—the best compliment there is!
John’s blog, The Risky Jackal, has a clean-yet-stylish look, so of course I carried that through to his media kit. He wanted to include more demographic information than other bloggers I’ve worked with, which gave me the opportunity to have some fun with simple infographics.
It’s finally the big day—the one I’ve been waiting for all year. Today is the day I get to share my first wedding of 2017!
Allison and John got married today in a romantic ceremony in a beautiful church in downtown Madison, followed by an elegant and fun reception at a very cool converted warehouse space just outside the city.
I’ve been working with Allison on details for her big day for almost a year now—you may remember her gorgeous floral save the dates from last fall. Being the dream client that she is, she wanted all her paper goods to coordinate perfectly, so I carried the romantic watercolor florals and classic-yet-casual calligraphy throughout the suite and added a truly special touch with a custom liner.
A few months before the big day, one of Allison’s bridesmaids got in touch to ask if I would design coordinating tote bags for the bachelorette party—which I happily did! Such a thoughtful way for all the girls to remember a great day!
I just love the map of local food sources on the back of their mouthwatering menu!
As a parting gift, the couple offered seed packets to their guests featuring a stamped illustration I designed.
As you can see, Allison went above and beyond to make her day special from start to finish—and most importantly, at the end of the day, she got to go home with her best friend, who is now her husband. Here’s wishing you two all the luck in the world and a love that continues to grow. Thanks for making me a small part of your big day!
The opioid epidemic has hit the rural Northwest hard. True North has created a place for what is now the typical demographic struggling with this addiction: 30-something soccer moms. Offering a modern space with all the comforts of home and the most up-to-date treatment options, the Centers wanted a logo that reflected this distinction. Clean and simple while incorporating a simplified nod to a compass, the client was pleased with this logo in the very first round!
Jed is a small business owner with whom I’ve worked on quite a few projects over the years. His latest venture tackles the inefficiency of most medical clinics, offering same-day appointment and on-site imaging and labs, making the entire process easier on the patient. Instead of the more clinical marks I offered, Jed opted for the softest and most approachable logo, which speaks to his reasoning for starting the business in the first place.
Ali is a Chicago-based multi-hyphenate who is quickly becoming an influencer on social media. Back when she first started her fashion blog, Those White Walls, she created a photo-based logo in a blogging workshop. Now that the blog has become one of her full time jobs, it’s time for a professional logo. Ali came to me with a handful of disparate ideas, but upon further discussion, we were able to narrow the direction and come up with a logo that suits her maturing style in just a few rounds of changes (read: a tight budget). I love the new direction and this feminine, artsy and, most importantly, functional logo!
Hippie and Heart is an eco-friendly fashion blog by Chicago-based fashionista Carly. The blog she began in college had grown to a point where she needed a consistent brand to move forward. Carly knew she wanted to incorporate a peace sign and a heart into her logo, and wanted it to feature yellow. She’s a modern gal with a wild heart, so I thought clean typography with energetic hand-drawn symbols would be the perfect way to represent her visually. I sent Carly quite a lot of variations on this idea, and I’m so glad she chose this one!
Moxie Brides Magazine seeks to fill the gaps in the wedding publication industry—specifically featuring diverse and non-traditional brides. The publisher and founder had a very clear idea of what they wanted in a logo, and I knew they’d need a few iterations of the mark to fulfill the various functions they needed.
I’ve since been brought on as the part-time Art Director and have enjoyed helping set up the new website and seeking out couples to feature. We’re looking forward to our first issue in the coming months!