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Kristin Joiner

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Tag: freelance designer

Marhaba Vintage Rugs logo

February 4, 2019March 12, 2019 Bess Paper Goods & GiftsLeave a comment

Ali and I have worked together for years on various projects, so when she started a brand new business, she knew just who to turn to! The company sells vintage Moroccan rugs, but with a decidedly modern aesthetic, so I needed to find a way to combine those ideas. She sent me inspiration photos of traditional doors, buildings and streets filled with earthy tones and mentioned calling attention to the company’s initials: MVR.

I loved the way sunlight and shadow created a thousand shades of terra cotta, which inspired me to overlap transparent letterforms (and solved the problem of the awkward spacing around the “V”!). Incorporating the Moroccan door shape into the “M” added a touch of whimsy, and setting the name of the business in deep teal lettering made it stand out from the imposing initials.

MVR_mockup

The logo is one of my favorites so far, and I know it will set her on the path to success with her new business!

 

Posted in Logos & BrandingTagged affordable logo, branding, design, design services, freelance, freelance designer, graphic design, graphic designer, home decor, illustration, illustrator, import, logo, modern, modern logo, morocco, new business, rug, rugs, small business, vintage

Moxie Brides Branding

February 15, 2017July 5, 2017 Bess Paper Goods & GiftsLeave a comment

Moxie Brides Magazine seeks to fill the gaps in the wedding publication industry—specifically featuring diverse and non-traditional brides. The publisher and founder had a very clear idea of what they wanted in a logo, and I knew they’d need a few iterations of the mark to fulfill the various functions they needed.

Print

I’ve since been brought on as the part-time Art Director and have enjoyed helping set up the new website and seeking out couples to feature. We’re looking forward to our first issue in the coming months!

Moxie Brides Website

Posted in Logos & Branding, MagazinesTagged alternative bride, bridal magazine, brush lettering, designer, freelance designer, geometric logo, hand writing logo, logo, magazine designer, magazine logo, magazine start up, modern logo, moxie brides, moxies brides magazine, starting a magazine
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