Kim has been a 622 press stockist for years, so when she decided she needed new business cards, I was honored that she reached out to me! She knew she wanted to modernize her branding while keeping the rustic charm of her logo with square cards made from kraft paper.
Since the business recently went to a special event/by-appointment-only structure, highlighting the contact information was vital. And because we only had two inch squares to work with, using both sides was necessary to have enough white space and include illustrated icons for emphasis.
We were going back and forth between black and white ink, but ultimately decided to go with black for increased legibility, so I inked up the press and hand-printed and trimmed several hundred cards!
Last year, a pair California floral shop owners got in touch about business cards. After only a few emails back and forth, I realized they were pretty much my ideal clients—quick and decisive with feedback, open to new ideas, and maybe most importantly, they seemed to truly understand and value the work that goes into letterpress printing. Plus, they were interested in incorporating my new watercolor illustration services into their cards!
The result were these gorgeous bespoke cards. They were about as artisanal as you can get in an edition of several hundred: Hand-printed on an antique letterpress, hand-trimmed, and each hand-painted with a unique watercolor flower.
This year when they got in touch for a reprint, they were looking for a slightly lower cost product, so we decided to merge commercial printing with my letterpress work. Since the design on the back of the cards didn’t create a significant impression into the paper, I would have that side printed commercially, while letterpress printing the front. We decided to bring costs down even more by also commercially printing the flowers on the front, which of course isn’t as beautiful and unique as the original hand-painted work, but as a small business owner, I get it! And, since I print business cards four at a time, I was still able to incorporate different painted flowers to imbue the cards with some variation. Overall, I think they turned out great and I’m thrilled to be able to offer hybrid services to future clients!