Ali and I have worked together for years on various projects, so when she started a brand new business, she knew just who to turn to! The company sells vintage Moroccan rugs, but with a decidedly modern aesthetic, so I needed to find a way to combine those ideas. She sent me inspiration photos of traditional doors, buildings and streets filled with earthy tones and mentioned calling attention to the company’s initials: MVR.
I loved the way sunlight and shadow created a thousand shades of terra cotta, which inspired me to overlap transparent letterforms (and solved the problem of the awkward spacing around the “V”!). Incorporating the Moroccan door shape into the “M” added a touch of whimsy, and setting the name of the business in deep teal lettering made it stand out from the imposing initials.
The logo is one of my favorites so far, and I know it will set her on the path to success with her new business!
Usually when I’m designing for a client, I create a few options that are exactly what they’ve asked for, and one or two that are what I would do if given carte blanche to finish the project however I wanted. Every once in a while the client chooses my preferred design—this is one of those cases!
I love the ethereal watercolor background, the reverse over-sized script paired with simple all-caps typography, and that we incorporated the venue sketch from their save the dates to tie the stationery suite together. They are my perfect invite!
Bride-to-be Krista came to me last fall with some pretty fabulous ideas for her save the date coasters. Inspired by the couple’s love of nature and subtly beer-themed big day, she wanted to focus on stylized leafy laurels. She also knew she wanted to avoid a super-swashy wedding script, opting instead for modern hand-drawn typography.
I spent some time working on each element in my sketchbook before creating vector elements from my sketches on my computer. When I started printing her coasters with sage-grey ink on my antique letterpress, I knew all that work had been worth it.
When we started talking invitations at the beginning of the year, we both wanted to keep the main design elements the same. I imbued a bit more formality into the invitations by switching out the script typeface from her save the dates for a calligraphy inspired font and lightening up the handwritten typography. I’m absolutely in love with it—especially in white ink on her envelopes!
Just before the big day, Krista got in touch for a few more projects, including a super creative guest book idea:
“Often times at weddings we find that people write the same thing over and over again in the guest book. We wanted our guest book to be fun and interactive, and the mad libs idea was the perfect fit for this! Almost all of our guests filled it out, some people even filled out two. The best part was that no two were the same. We were able to make the guest book entertaining for people to fill out, and our guests left us some hilarious advice at the end of the mad libs as well. We plan to make a book out of all the response and leave it on our coffee table to reminisce over for years to come!”
Love and laughter for years to come—I’ll cheers to that!
All professional photos by Sara Smile Photography