It seems appropriate to unveil Danzante Events’ new website on Valentine’s Day! After all, it’s all about love—and I’m absolutely in love with it!
One of the things that prompted Rebecca to seek me out was her clunky old website, so we got to work on it as soon as her new logo was finalized. She already had a WordPress plan and was comfortable with the interface, so we decided to stick with her current provider, but otherwise I was starting from scratch. I found a template to work as a base, then modified and added plug-ins to create a custom site that fulfills all her needs.
I’m so excited to finally reveal my latest project for PCHA! Earlier this year, they asked if I could come up with a child-friendly mascot for the organization—and they had settled on the idea of an owl. They wanted him to be cute and soft, restricted to just a few colors, and include the PCHA logo. I illustrated a few options, incorporating the logo of course, but also using the curves of the heart to inform the forms of the owl’s body, you’ll notice it in the beak and wings especially. After a few tweaks, we had this little guy finalized! After a contest was held to name him, I’d like to introduce: Echo!
While he’s being used in various collateral (I even added sneakers in one iteration, so he could represent a 5k!), the most exciting version of Echo is that he now exists in 3D! A company took my illustration and brought it to life as a squishy stuffed animal. Several thousand of them have been distributed to children affected by CHD to comfort them while undergoing the barrage of surgeries and treatments that typically follow a diagnosis.
Last year, a pair California floral shop owners got in touch about business cards. After only a few emails back and forth, I realized they were pretty much my ideal clients—quick and decisive with feedback, open to new ideas, and maybe most importantly, they seemed to truly understand and value the work that goes into letterpress printing. Plus, they were interested in incorporating my new watercolor illustration services into their cards!
The result were these gorgeous bespoke cards. They were about as artisanal as you can get in an edition of several hundred: Hand-printed on an antique letterpress, hand-trimmed, and each hand-painted with a unique watercolor flower.
This year when they got in touch for a reprint, they were looking for a slightly lower cost product, so we decided to merge commercial printing with my letterpress work. Since the design on the back of the cards didn’t create a significant impression into the paper, I would have that side printed commercially, while letterpress printing the front. We decided to bring costs down even more by also commercially printing the flowers on the front, which of course isn’t as beautiful and unique as the original hand-painted work, but as a small business owner, I get it! And, since I print business cards four at a time, I was still able to incorporate different painted flowers to imbue the cards with some variation. Overall, I think they turned out great and I’m thrilled to be able to offer hybrid services to future clients!
Did you know 40,000 children are born with heart defects every year in America? The Pediatric Congenital Heart Foundation (PCHA) works to raise awareness about the most common birth defect and provide support to parents and patients.
Although they already had a logo and style guide, they needed someone to build out their branding and create a variety of collateral. The first project we worked on was a way to explain all the facets of the work they were doing in an easy to understand, visual format for both print and digital.
After interviewing staff in person and via email, I came up with the idea of a “choose your own adventure” map that breaks down the three main facets of the organization into smaller objectives and then shows their accomplishments in each area, and how they interact to accomplish bigger goals. In addition to statistics, they also wanted to incorporate anecdotal evidence in the form of patient quotes and personal stories.
It was a lot to include and organize, but I think this visual web is a great solution! This piece was printed as a fold-out poster and then translated into an interactive PDF as well.