Ali and I have worked together for years on various projects, so when she started a brand new business, she knew just who to turn to! The company sells vintage Moroccan rugs, but with a decidedly modern aesthetic, so I needed to find a way to combine those ideas. She sent me inspiration photos of traditional doors, buildings and streets filled with earthy tones and mentioned calling attention to the company’s initials: MVR.
I loved the way sunlight and shadow created a thousand shades of terra cotta, which inspired me to overlap transparent letterforms (and solved the problem of the awkward spacing around the “V”!). Incorporating the Moroccan door shape into the “M” added a touch of whimsy, and setting the name of the business in deep teal lettering made it stand out from the imposing initials.
The logo is one of my favorites so far, and I know it will set her on the path to success with her new business!
Rebecca and I started working together in December when she reached out for a logo update. After a bit of discussion, it was clear a do-over was in order. We talked about how she wanted something colorful and floral, modern and just a little bit irreverent, since non-traditional weddings are her forte. We got into the specifics of typefaces that appealed to her, various styles of illustration and other elements and then I got to work.
I was really excited about the direction we were going in, so I got a little carried away and presented her with a whopping NINE logo options! It took just one round of changes to capture everything Rachel wanted to represent with her mark—and I think it’s one of my favorites ever!
I’m so excited to finally reveal my latest project for PCHA! Earlier this year, they asked if I could come up with a child-friendly mascot for the organization—and they had settled on the idea of an owl. They wanted him to be cute and soft, restricted to just a few colors, and include the PCHA logo. I illustrated a few options, incorporating the logo of course, but also using the curves of the heart to inform the forms of the owl’s body, you’ll notice it in the beak and wings especially. After a few tweaks, we had this little guy finalized! After a contest was held to name him, I’d like to introduce: Echo!
While he’s being used in various collateral (I even added sneakers in one iteration, so he could represent a 5k!), the most exciting version of Echo is that he now exists in 3D! A company took my illustration and brought it to life as a squishy stuffed animal. Several thousand of them have been distributed to children affected by CHD to comfort them while undergoing the barrage of surgeries and treatments that typically follow a diagnosis.
Did you know 40,000 children are born with heart defects every year in America? The Pediatric Congenital Heart Foundation (PCHA) works to raise awareness about the most common birth defect and provide support to parents and patients.
Although they already had a logo and style guide, they needed someone to build out their branding and create a variety of collateral. The first project we worked on was a way to explain all the facets of the work they were doing in an easy to understand, visual format for both print and digital.
After interviewing staff in person and via email, I came up with the idea of a “choose your own adventure” map that breaks down the three main facets of the organization into smaller objectives and then shows their accomplishments in each area, and how they interact to accomplish bigger goals. In addition to statistics, they also wanted to incorporate anecdotal evidence in the form of patient quotes and personal stories.
It was a lot to include and organize, but I think this visual web is a great solution! This piece was printed as a fold-out poster and then translated into an interactive PDF as well.