Rebecca and I started working together in December when she reached out for a logo update. After a bit of discussion, it was clear a do-over was in order. We talked about how she wanted something colorful and floral, modern and just a little bit irreverent, since non-traditional weddings are her forte. We got into the specifics of typefaces that appealed to her, various styles of illustration and other elements and then I got to work.
I was really excited about the direction we were going in, so I got a little carried away and presented her with a whopping NINE logo options! It took just one round of changes to capture everything Rachel wanted to represent with her mark—and I think it’s one of my favorites ever!
Kristin Joiner 