Did you know 40,000 children are born with heart defects every year in America? The Pediatric Congenital Heart Foundation (PCHA) works to raise awareness about the most common birth defect and provide support to parents and patients.
Although they already had a logo and style guide, they needed someone to build out their branding and create a variety of collateral. The first project we worked on was a way to explain all the facets of the work they were doing in an easy to understand, visual format for both print and digital.
After interviewing staff in person and via email, I came up with the idea of a “choose your own adventure” map that breaks down the three main facets of the organization into smaller objectives and then shows their accomplishments in each area, and how they interact to accomplish bigger goals. In addition to statistics, they also wanted to incorporate anecdotal evidence in the form of patient quotes and personal stories.
It was a lot to include and organize, but I think this visual web is a great solution! This piece was printed as a fold-out poster and then translated into an interactive PDF as well.
Kristin Joiner 