Echo the Owl

I’m so excited to finally reveal my latest project for PCHA! Earlier this year, they asked if I could come up with a child-friendly mascot for the organization—and they had settled on the idea of an owl. They wanted him to be cute and soft, restricted to just a few colors, and include the PCHA logo. I illustrated a few options, incorporating the logo of course, but also using the curves of the heart to inform the forms of the owl’s body, you’ll notice it in the beak and wings especially. After a few tweaks, we had this little guy finalized! After a contest was held to name him, I’d like to introduce: Echo!


While he’s being used in various collateral (I even added sneakers in one iteration, so he could represent a 5k!), the most exciting version of Echo is that he now exists in 3D! A company took my illustration and brought it to life as a squishy stuffed animal. Several thousand of them have been distributed to children affected by CHD to comfort them while undergoing the barrage of surgeries and treatments that typically follow a diagnosis.


Brittani & Peter’s Rustic Montana Wedding


Brittani and Peter got married today in rural Montana and I could not be more excited to share their invitations! Inspired by a previous custom project of mine, Brittani and I incorporated details specific to the couple to create a suite that truly represented them and their big day.


My favorite details are the unique watercolor touches, especially on the reverse of the main invitation card (it’s the first thing guests will see when they take them out of the envelope) and the RSVP. How great is that cow?!

Chloe & Vanessa’s Hybrid Wedding Invitations

Chloe and Vanessa got married today under a big old tree in Spring Green, WI. When we started talking about their invitations early this year, they wanted that beautiful tree to feature prominently in their invitations, and were drawn to the look of watercolor as well as the luxurious tactile quality of letterpress.

Although some printers have created a watercolor-like look via multi-color (read: expensive) letterpress printing, I knew a hybrid method of offset and letterpress printing would be perfect for this project!

The design began with an old botanical sketch of an oak tree, which I laid a green watercolor wash into for their invitation. The small informational text was also printed digitally to allow the couples’ names to be printed with a super deep impression in the gorgeous cream cotton paper.

We let the watercolor shine on the information-only enclosure—the couple decided online RSVPs were the way to go—and a hand-drawn map by the bride shows off well known artistic tourist attractions such as American Players Theatre and Frank Lloyd Wright’s Taliesin along with the wedding venue.

Congratulations Chloe and Vanessa, and thank you so much for making me a small part of your big day! Wishing you a lifetime of happiness!

Yes Way Rosé: Hand-painted Plexiglass Signage


When an East Coast wedding planner reached out to see if I’d send a few things for a styled shoot she was working on, I knew just what would complete her high end vision. Using a white ink pen, I emblazoned the shoot theme in simple, modern calligraphy on a crystal clear sheet of Plexiglass. The resulting signage integrates perfectly with contributions from vendors all across the country and offers the photographer the opportunity to create unique shots.

The hand-written invitations were truly over-the-top, this time on a thinner, frosted version of the Plexiglass material. Can you imagine receiving these in the mail?


Styling: The Newport Bride
Photography: Sarah Pudlo Photography
Rentals, furniture, and place settings: New England Country Rentals
Florist: Beach Plum Floral

The Risky Jackal Media Kit


John Philp Thompson is another Chicago-based blogger I’ve had the pleasure to work with this year. When he needed a media kit for his social media, website and events services, a previous client recommended me—the best compliment there is!

John’s blog, The Risky Jackal, has a clean-yet-stylish look, so of course I carried that through to his media kit. He wanted to include more demographic information than other bloggers I’ve worked with, which gave me the opportunity to have some fun with simple infographics.

Allison & John’s Romantic Floral Wedding Invitations

It’s finally the big day—the one I’ve been waiting for all year. Today is the day I get to share my first wedding of 2017!

Allison and John got married today in a romantic ceremony in a beautiful church in downtown Madison, followed by an elegant and fun reception at a very cool converted warehouse space just outside the city.

I’ve been working with Allison on details for her big day for almost a year now—you may remember her gorgeous floral save the dates from last fall. Being the dream client that she is, she wanted all her paper goods to coordinate perfectly, so I carried the romantic watercolor florals and classic-yet-casual calligraphy throughout the suite and added a truly special touch with a custom liner.

A few months before the big day, one of Allison’s bridesmaids got in touch to ask if I would design coordinating tote bags for the bachelorette party—which I happily did! Such a thoughtful way for all the girls to remember a great day!

I just love the map of local food sources on the back of their mouthwatering menu!

As a parting gift, the couple offered seed packets to their guests featuring a stamped illustration I designed. 

As you can see, Allison went above and beyond to make her day special from start to finish—and most importantly, at the end of the day, she got to go home with her best friend, who is now her husband. Here’s wishing you two all the luck in the world and a love that continues to grow. Thanks for making me a small part of your big day!

True North Treatment Centers Logo


The opioid epidemic has hit the rural Northwest hard. True North has created a place for what is now the typical demographic struggling with this addiction: 30-something soccer moms. Offering a modern space with all the comforts of home and the most up-to-date treatment options, the Centers wanted a logo that reflected this distinction. Clean and simple while incorporating a simplified nod to a compass, the client was pleased with this logo in the very first round!

High Desert Medical Logo


Jed is a small business owner with whom I’ve worked on quite a few projects over the years. His latest venture tackles the inefficiency of most medical clinics, offering same-day appointment and on-site imaging and labs, making the entire process easier on the patient. Instead of the more clinical marks I offered, Jed opted for the softest and most approachable logo, which speaks to his reasoning for starting the business in the first place.

Those White Walls Gets a New Look


Ali is a Chicago-based multi-hyphenate who is quickly becoming an influencer on social media. Back when she first started her fashion blog, Those White Walls, she created a photo-based logo in a blogging workshop. Now that the blog has become one of her full time jobs, it’s time for a professional logo. Ali came to me with a handful of disparate ideas, but upon further discussion, we were able to narrow the direction and come up with a logo that suits her maturing style in just a few rounds of changes (read: a tight budget). I love the new direction and this feminine, artsy and, most importantly, functional logo!


Hippie + Heart Eco-Fashion Blog


Hippie and Heart is an eco-friendly fashion blog by Chicago-based fashionista Carly. The blog she began in college had grown to a point where she needed a consistent brand to move forward. Carly knew she wanted to incorporate a peace sign and a heart into her logo, and wanted it to feature yellow. She’s a modern gal with a wild heart, so I thought clean typography with energetic hand-drawn symbols would be the perfect way to represent her visually. I sent Carly quite a lot of variations on this idea, and I’m so glad she chose this one!