Hippie and Heart is an eco-friendly fashion blog by Chicago-based fashionista Carly. The blog she began in college had grown to a point where she needed a consistent brand to move forward. Carly knew she wanted to incorporate a peace sign and a heart into her logo, and wanted it to feature yellow. She’s a modern gal with a wild heart, so I thought clean typography with energetic hand-drawn symbols would be the perfect way to represent her visually. I sent Carly quite a lot of variations on this idea, and I’m so glad she chose this one!
Kristin Joiner 