Jed is a small business owner with whom I’ve worked on quite a few projects over the years. His latest venture tackles the inefficiency of most medical clinics, offering same-day appointment and on-site imaging and labs, making the entire process easier on the patient. Instead of the more clinical marks I offered, Jed opted for the softest and most approachable logo, which speaks to his reasoning for starting the business in the first place.
Kristin Joiner 