Ali is a Chicago-based multi-hyphenate who is quickly becoming an influencer on social media. Back when she first started her fashion blog, Those White Walls, she created a photo-based logo in a blogging workshop. Now that the blog has become one of her full time jobs, it’s time for a professional logo. Ali came to me with a handful of disparate ideas, but upon further discussion, we were able to narrow the direction and come up with a logo that suits her maturing style in just a few rounds of changes (read: a tight budget). I love the new direction and this feminine, artsy and, most importantly, functional logo!