John Philp Thompson is another Chicago-based blogger I’ve had the pleasure to work with this year. When he needed a media kit for his social media, website and events services, a previous client recommended me—the best compliment there is!
John’s blog, The Risky Jackal, has a clean-yet-stylish look, so of course I carried that through to his media kit. He wanted to include more demographic information than other bloggers I’ve worked with, which gave me the opportunity to have some fun with simple infographics.
Ali is a Chicago-based multi-hyphenate who is quickly becoming an influencer on social media. Back when she first started her fashion blog, Those White Walls, she created a photo-based logo in a blogging workshop. Now that the blog has become one of her full time jobs, it’s time for a professional logo. Ali came to me with a handful of disparate ideas, but upon further discussion, we were able to narrow the direction and come up with a logo that suits her maturing style in just a few rounds of changes (read: a tight budget). I love the new direction and this feminine, artsy and, most importantly, functional logo!
Hippie and Heart is an eco-friendly fashion blog by Chicago-based fashionista Carly. The blog she began in college had grown to a point where she needed a consistent brand to move forward. Carly knew she wanted to incorporate a peace sign and a heart into her logo, and wanted it to feature yellow. She’s a modern gal with a wild heart, so I thought clean typography with energetic hand-drawn symbols would be the perfect way to represent her visually. I sent Carly quite a lot of variations on this idea, and I’m so glad she chose this one!
Ali is a photographer and fashion blogger who I met way back in my BRAVA days. In the last few years, her blog and social media following have taken off and Ali’s been able to capitalize on her influencer status.
To do so, she needed to package her talents and stats into an easily digestible package for advertisers and prospective clients—otherwise known as a media kit. Between the great imagery, easy stats and a clear plan, this interactive PDF was a joy to create and super functional!
We’ve since updated the kit with fresh photos and a new logo I designed, which you can read more about here.