Moxie Brides Magazine seeks to fill the gaps in the wedding publication industry—specifically featuring diverse and non-traditional brides. The publisher and founder had a very clear idea of what they wanted in a logo, and I knew they’d need a few iterations of the mark to fulfill the various functions they needed.
I’ve since been brought on as the part-time Art Director and have enjoyed helping set up the new website and seeking out couples to feature. We’re looking forward to our first issue in the coming months!
Bride-to-be Krista came to me last fall with some pretty fabulous ideas for her save the date coasters. Inspired by the couple’s love of nature and subtly beer-themed big day, she wanted to focus on stylized leafy laurels. She also knew she wanted to avoid a super-swashy wedding script, opting instead for modern hand-drawn typography.
I spent some time working on each element in my sketchbook before creating vector elements from my sketches on my computer. When I started printing her coasters with sage-grey ink on my antique letterpress, I knew all that work had been worth it.
When we started talking invitations at the beginning of the year, we both wanted to keep the main design elements the same. I imbued a bit more formality into the invitations by switching out the script typeface from her save the dates for a calligraphy inspired font and lightening up the handwritten typography. I’m absolutely in love with it—especially in white ink on her envelopes!
Just before the big day, Krista got in touch for a few more projects, including a super creative guest book idea:
“Often times at weddings we find that people write the same thing over and over again in the guest book. We wanted our guest book to be fun and interactive, and the mad libs idea was the perfect fit for this! Almost all of our guests filled it out, some people even filled out two. The best part was that no two were the same. We were able to make the guest book entertaining for people to fill out, and our guests left us some hilarious advice at the end of the mad libs as well. We plan to make a book out of all the response and leave it on our coffee table to reminisce over for years to come!”
Love and laughter for years to come—I’ll cheers to that!
All professional photos by Sara Smile Photography