Product Styling 101

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Whether it’s working with a local boutique to ensure their goods support our editorial direction or simply making heads and tails of a pile of product that’s appeared in my office, product styling is an essential skill. It can be as simple as acting as liaison between the editors and photographers or as involved as actually setting up the shot and specifying focus and lighting, I’m perfectly comfortable in either situation.

Some of my favorite product features were simple one-pagers in BRAVA’s “Live” or “Thrive” department. Often featuring home goods, cosmetics or accessories, a great assemblage of product is like a little gem in these pages—a little spot of beauty every reader can appreciate.

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